# Blaken > Luxury watch customization atelier in Pforzheim, Germany. Blaken is an independent company that customizes privately owned timepieces — it does not manufacture or sell watches, and is not affiliated with any watch brand. Blaken offers three distinct pathways: the **Color Concept** (dials, indices, hands), the **Atelier Concept** (skeletonizing, stone setting, engraving), and the reversible **Change Concept** (performance parts, no permanent modification). Work is carried out by master watchmakers using original parts and is guaranteed for up to five years. ## Pages - [Home](/): Brand overview and the three customization pathways. - [Concepts](/concepts): Color Concept, Atelier Concept and Change Concept explained. - [Atelier](/atelier): Inside the Blaken workshop in Pforzheim. - [Projects](/projects): Gallery of customized Rolex, Tudor, Omega, Panerai and other commissions. - [Watch Configurator](/configurator): Interactive tool to explore colors, finishes and engraving for supported references. - [Performance Parts Shop](/parts): Reversible performance parts for luxury watches. - [News & Press](/news-and-press): Press coverage and atelier updates. - [Contact](/contact): Reach the atelier to discuss a commission. ## Process - [The Blaken Process](/process): How a commission unfolds, from consultation to reassembly. - [The Blaken Code](/process/blaken-code): Principles and standards of every commission. - [Trust & Care](/process/trust-care): Insured logistics, certified handling and aftercare. - [FAQs](/process/faqs): Warranty, lead times, pricing, reversibility and shipping. - [Warranty](/warranty): Up to five-year guarantee on customization work. ## Legal - [Imprint](/imprint): Legal imprint for BW-Atelier GmbH. - [Privacy Policy](/privacy): How personal data is collected and protected. - [Terms & Conditions](/terms): Terms governing customization services and orders. - [Terms of Use](/legal/terms-of-use): Terms for using the Blaken website. - [Cookie Notice](/cookie-notice): Cookies and similar technologies used on the site. - [Withdrawal Notice](/legal/withdrawal): Statutory withdrawal information. - [Shipping & Customs](/legal/shipping-customs): International shipping, insurance and customs handling. - [Brand Independence](/legal/brand-independence): Independence disclaimer regarding watch manufacturers. ## Optional - [German site (Deutsch)](/de): German-language version of the entire site at /de/*.