# Blaken

> Blaken is an independent watch customization atelier in Pforzheim, Germany (BW-Atelier GmbH). Since 2011 we customize privately owned luxury watches by hand. Blaken does not manufacture or sell watches and is not affiliated with, endorsed by or authorized by any watch manufacturer.

## Key facts

- Location: Atelier in Pforzheim, Germany (Rastatter Str. 29, 75179 Pforzheim)
- Experience: Customizing luxury watches since 2011 (over 10 years)
- Craftsmen: Work carried out by experienced watchmakers in our own atelier
- Warranty: Up to five years on customization work
- Clients: Private owners worldwide; insured shipping to and from the atelier
- Contact: sales@blaken.com
- Languages: English and German

## Services

- **Color Concept**: DLC coating of case and bezel, dial colors, indices and hands.
- **Atelier Concept**: Skeletonizing and stone setting, executed by hand.
- **Hand Engraving**: Names, initials, monograms and ornaments cut by hand into the caseback, case, lugs and bracelet.
- **Change Concept**: Performance parts that can be exchanged without permanent modification to the watch.
- **Watch Configurator**: Visualize DLC coatings, dial colors, bezels and hands online before requesting a personal consultation.

## Pages

- [Home](/): Brand overview and the three customization pathways.
- [Concepts](/concepts): Color Concept, Atelier Concept and Change Concept explained.
- [Atelier](/atelier): Inside the Blaken workshop in Pforzheim.
- [Projects](/projects): Gallery of completed customization commissions.
- [Watch Configurator](/individual): Interactive tool to explore coatings, dial colors, bezels and hands for supported references.
- [Hand Engraving](/hand-engraving): Techniques, placements and process of hand engraving on luxury watches.
- [DLC vs. PVD](/dlc-vs-pvd): Technical comparison of watch coatings.
- [Performance Parts Shop](/parts): Exchangeable performance parts for luxury watches.
- [News & Press](/news-and-press): Press coverage and atelier updates.
- [Contact](/contact): Reach the atelier to discuss a commission.

## Process

- [The Blaken Process](/process): How a commission unfolds, from consultation to reassembly.
- [The Blaken Code](/artisanship/blaken-code): Principles and standards of every commission.
- [Trust & Care](/artisanship/trust-care): Insured logistics, certified handling and aftercare.
- [FAQs](/artisanship/faqs): Warranty, lead times, pricing and shipping.
- [Warranty](/warranty): Up to five-year guarantee on customization work.

## Legal

- [Imprint](/imprint): Legal imprint for BW-Atelier GmbH.
- [Privacy Policy](/privacy): How personal data is collected and protected.
- [Terms & Conditions](/terms): Terms governing customization services and orders.
- [Terms of Use](/legal/terms-of-use): Terms for using the Blaken website.
- [Cookie Notice](/cookie-notice): Cookies and similar technologies used on the site.
- [Withdrawal Notice](/legal/withdrawal): Statutory withdrawal information.
- [Shipping & Customs](/legal/shipping-customs): International shipping, insurance and customs handling.
- [Brand Independence](/legal/brand-independence): Independence disclaimer regarding watch manufacturers.

## Optional

- [German site (Deutsch)](/de): German-language version of the entire site at /de/*.